Rational -
The problem was that the restaurant, Dis Tyd, was struggling to attract customers and differentiate itself in a competitive market. The solution was to rebrand the restaurant with a fresh new look, logo, and messaging that would resonate with its target audience.
By rebranding, we were able to effectively communicate the unique selling points of Dis Tyd - its authentic cuisine, cozy atmosphere, and friendly service. The new branding highlighted the restaurant's commitment to quality and tradition, setting it apart from other dining options in the area.
The reason behind my decisions was to give Dis Tyd a competitive edge and increase its visibility in the market.
The benefit for the client is a renewed sense of excitement and interest in Dis Tyd, leading to increased foot traffic and revenue. The rebranding effort aligned with the client's goals of standing out in a crowded market and establishing a loyal customer base.
The logo -
Before and after of Dis Tyd's logo
The Icons
The social media
The delivery vehicle and packaging
The website
